Finding the best variables for direct marketing models
نویسندگان
چکیده
منابع مشابه
Direct Marketing Response Models Using Genetic Algorithms
Direct marketing response models seek to identify individuals most likely to respond to marketing solicitations. Such models are commonly evaluated on classification accuracy and some measure of fit-to-data. Given large customer files and budgetary limitations, only a fraction of the total file is typically selected for mailing promotional material. This desired mailing-depth presents potential...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2001
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740021